D&AD NEW BLOODS AWARD SHOW ENTRY

TASK: CREATE A PHYSICAL ACTIVATION, OR SOMETHING PHYSICAL WITH A DIGITAL ELEMENT THAT (1) CREATES AN EPIC SUMMER MOMENT WHERE PEOPLE FEEL FREE TO BE THEMSELVES, (2) PUTS THE POWER OF MUSIC, DANCE, AND AND ART TO WORK, AND (3) USES INFLUENCERS AND EVENTS TO INVITE AN AUDIENCE OF MILLIONS OF 18-24 YEAR OLDS GLOBALLY TO TAKE PART IN BACARDI’S #DOWHATMOVESYOU CAMPAIGN.

MY ROLE: FOR THIS PROJECT I WAS INVOLVED IN NEARLY EVERY STEP OF THE PROCESS. I HELPED WITH THE EARLY STRATEGY OF THE PROJECT, ASSISTED IN WRITING THE SCRIPT, AND PUT ALL THE ELEMENTS MY TEAM CAME UP WITH TOGETHER IN A VIDEO EXECUTION.


 
VIDEO EDITING: DEVON HOUSTON & RAMSEY SULLIVAN
ART DIRECTION: ADA JACKSON & RAMSEY SULLIVAN
COPY:
ADA JACKSON, RAMSEY SULLIVAN, & DEVON HOUSTON
STRATEGY: RAMSEY SULLIVAN, DEVON HOUSTON, COLIN BAKER, EMILY NORQUIST, & ADA JACKSON



BACARDI BONA FIDE EXPRESSION TOUR from Devon A Houston on Vimeo.