BARRE3 FOR MEN

TASK: 
CREATE A CAMPAIGN FOR A PRODUCT THAT IS SPECIFICALLY RELEVANT TO AN UNDER SERVED DEMOGRAPHIC FOR THAT SPECIFIC BRAND.CAMPAIGN IS TO INCLUDE A CREATIVE BRIEF, MICRO-SITE, 3 PRINT ADS AND 1 NON-TRADITIONAL AD USING PERSONAL PHOTOGRAPHY AND ARTWORK

MY ROLE: FOR THIS PROJECT I WAS INVOLVED IN WRITING THE COPY FOR 3 PRINT ADVERTISEMENTS AND 1 NON-TRADITIONAL ADVERTISMENT (BAR COASTERS)


ART DIRECTION: MACKENZIE COSGROVE
COPY: GRANT MATTHEWS & MYSELF
STRATEGY: CAROLYN PADDEN, KATIE FARLEY, & KATELYN BRADLEY