THE PINK TAX

TASK: THINK CRITICALLY AND CREATIVELY TO DEVELOP A SOLUTION TO ONE OF THE UNITED NATIONS’ SUSTAINABLE DEVELOPMENT GOALS.

GOAL: ACHIEVE GENDER EQUALITY AND EMPOWER WOMEN AND GIRLS AROUND THE GLOBE. ENSURE WOMEN’S FULL AND EFFECTIVE PARTICIPATION AND EQUAL OPPORTUNITIES FOR LEADERSHIP AT ALL LEVELS OF DECISION MAKING IN POLITICAL, ECONOMIC, AND PUBIC LIFE.

MY ROLE: STRATEGY & COPY
ART DIRECTION & COPY: ELERY COGSWELL